The Smart World of Ogle

Richard Ogle, Smart World: Breakthrough Creativity and the New Science of Ideas (Harvard Business School P, 2007)

See Smart World at and Ogle’s blog (with some excerpts).

Creativity is an emergent process in networks, not a property or product of individual actors or their actions.

The mind is embodied (Andy Clark, Francisco Varela et alii): we cannot understand it if we confine it to what happens inside a skull but have to understand it as inextricably woven into the environments in which it exists. In fact, the mind is extended—it stretches out to network with other minds. (Clark calls this “outing the mind” [9].)

We don’t create with our brains (the mind-inside-the-head or MITH model of conscious human agency—what Clark calls “pure thought” [xii]).

We create an environment, i.e., a world of technological artefacts and systems (tools)—or, indeed, “myths, cultural or social practices, scientific paradigms, business models, and . . . art forms” (Ogle 12)—that thinks for us (the embedded intelligence or EI model—what Clark calls “embodied thought” with the “mind as controller” (Clark xii, 7).

“Idea spaces” are the hubs or “hotspots” in the network. These are like the “attractors” of complex systems, for example, websites that all of a sudden attract huge numbers of visitors and links. These hotspots can generate tipping points, like the “bifurcators” of complex systems, where the systems undergo a “phase transition” into a new state (see Bob Leckridge’s blog).

Creative people let the environment or system think for them.


[W]e constantly have recourse to a vast array of culturally and socially embodied idea-spaces that populate the extended mind. These spaces . . . are rich with embedded intelligence that we have progressively offloaded into our physical, social, and cultural environment for the sake of simplifying the burden on our minds of rendering the world intelligible. Sometimes the space of ideas thinks for us. We live in a smart world. (Ogle 2, plagiarising, alas, Daniel Dennett’s Kinds of Minds [NY, NY: Basic Books, 1996] 134)


[T]he creative mind shifts culturally or technologically embedded intelligence from one idea-space to another.

(This is essentially Arthur Koestler’s “bisociative act [that] connects previously unconnected matrices of experience” [The Act of Creation (1964; Penguin, 1990) 47], i.e., the recontextualization, usually wilful, playful or mistaken, of an idea, image, etc., but turning the artist or thinker into a catalyst, rather than a genius. Creativity is paratactic, then.)

The creative “revolution” of Picasso’s Les Demoiselles d’Avignon (1907) exemplifies this process:

[-] Picasso didn’t make a sudden “leap” on his own,
i.e., it wasn’t genius + inspiration → leap;
[+] “the leap he made over what preceded it is due primarily to the powerful effect of African sculpture,”
i.e., it was genius surrendering to an inspiring world → leap.
[H]e surrendered his genius to a strangely exotic world, that, with the shock of the new, radically reorganized and reshaped his art. Picasso invented neither the nonrepresentational, fractured plains nor the exorcist function that would leave such a searing mark on twentieth-century art. African art possessed its own aesthetic and logic, and this became a space to think with. Almost immediately, its energy, forms, and purposes began to drive his own. Encountering a powerful new idea-space, he entered it fully and let its strange but compelling logic think for him. (9)
Debbie A. Foster visualizes the book in her excellent blog, My Mind on Books:

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